There are numerous online tools available for nonprofits and charities, allowing organizations like yours to use the power of the Internet and social media to its full potential. Facebook for Nonprofits is a great way of creating more awareness about your cause and eventually raising more funds to fulfill your mission.
Americans are using their smartphones more than ever to donate to nonprofit organizations. Mobile donation pages are so efficient because they rely on impulse giving and on people’s tendency not to research the organization too much when they make monetary contributions via a mobile device.
Are you fascinated by the nonprofit world? Fundraising, donations and causes are some of the most important words in the English dictionary for you? Are you interested in how technology can help your church or nonprofit organization?
In spite of the growing online donations trend, knowing how to write an effective donation request letter remains one of the most important and sought-after skills in a fundraiser. If you intend to collect funds from companies or from individuals by sending them personalized donation requests, good writing skills are a must.
Each time we buy a product or pay for a service, we feel the money has been well-spent as long as we enjoy the benefits offered by the purchased item. Or we manage to solve a problem. What about donations made to charities? What’s in for donors?
Isn’t marketing an attribute of profitable business? You have probably noticed how marketing principles are being applied more and more to nonprofit organizations. Nonprofits do not need to be competitive in order to increase profits, like traditional businesses. However, they do need to promote themselves more efficiently than organizations alike if they want to attract large numbers of supporters and maximize donor loyalty levels.
If you were a traditional, profit-oriented business, the first marketing rule you should apply is defining and understanding your ideal customer. Each organization allocates resources in order to promote its products or services, and nobody wants to spare money and efforts on people who are not likely to become customers or to convert.