Hurricane Harvey is being called one of the biggest natural disasters in the United States to date, and an already inundated Texas braces itself for more rain. Relief efforts have been focused in areas where evacuations were not mandatory and many people are still stranded due to flooding.
A lot of non-profits are not happy with their fundraising outcomes. There are huge promises on the internet. Though it is affordable and effective way to connect to millions of people who are interested to support your noble cause, the reality is a lot smaller. Most of the organizations struggle to raise funds online and the difference between reality and promise is very much annoying. So, here’s how to collect donations for nonprofits.
There is a lot of Noise on the Internet
The web is wider and wilder. If you want to grab the attention of donor, you will see a lot of competition. You have to compete not just against non-profits, but also against multibillion dollar giants that are buying online ads.
Keep in mind that your donors are also getting the same information from radio, TV, newspapers, display ads, social media, and their friends as well. It will take a lot of hard work to convey your message online. Creating an appealing message from the donors and conveying the same to them is the key to overcome this.
You are not the Top Priority of Your Donor
Generally people go online either for entertainment or doing some serious work. A non-profit doesn’t fit easily into any of these categories. Keep in mind that they are not looking for you. They might be checking mails to get any work email. They may be reading news online or surfing Facebook when they stumble upon your post.
This way, you have to grab their attention quickly. Keep in mind that your prospects and donors come online occasionally to connect with your non-profit if your site is up-to-date and if you send emails on regular basis. Give them a reason why they should visit your site and make donations for your cause.
Fundraising sites are one of the innovative methods of online fundraising over the past couple of decades. Some of the websites are here to help non-profits to raise funds for their causes. Other websites like indiegogo and Kickstarter are not intended for non-profit but most charities use them to raise funds to support their causes. Today, we are going to talk about crowd-funding sites for non-profits, how an organization can use them, what they are, and how they raise money efficiently and quickly.
Important things to look for in Fundraising sites
If you want to use fundraising sites for nonprofits, shop around. Costs, features and benefits vary from site to site. Here are some of the important things to look out –
Look & Feel
Are fundraising pages attractive? What do they look like? Will they attract your donors? How smoothly you can present your objective when the constraints and customs of each site are different? For example, you may want to present a video at KickStarter for your fundraising success. You will want attractive pictures instead of video at Fundraise.com.
How simple is it to establish a fundraising website? Do you want to have other technical knowledge to improve the look and feel of your page or do you need HTML skills?
Mode of Payment
What payment methods used by donors in your website? Do they use credit cards? What about e-checks? How long does it take to get the donations on your bank account?
How much does it cost to use this platform? Do they charge on monthly basis? Do they charge fees to send a statement or check? Do they charge for credit card processing or setup? Also consider what tools they provide to spread the publicity of your fundraiser.
As a nonprofit leader, you have probably heard that you need to learn how to raise funds online. As a result, you considered placing a “Donate” button on your website. However, you also know this simple tactic is not enough to bring your organization large amounts of money.
Fundraising or collecting donations online can be challenging at times, would you agree?
I’m sure you said ‘Yes!’…
But it doesn’t have to be that way… I wanted to share with you the alternative.
There are numerous online tools available for nonprofits and charities, allowing organizations like yours to use the power of the Internet and social media to its full potential. Facebook for Nonprofits is a great way of creating more awareness about your cause and eventually raising more funds to fulfill your mission.
Want learn The 7 Ways To Get Smarter About Fundraising FAST?
Can you actually improve your fundraising skills? And is there a fast way to do it?
You can’t become a successful fundraiser unless you have a special gift and calling for this profession, but you can definitely get smarter about fundraising if you consistently work towards this goal.
Claire Axelrad , J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of Clairification.
A sought-after coach and consultant, Claire is a member of the Rogare Fundraising Think Tank Relationship Fundraising Advisory Panel and writes monthly columns for Nonprofit Pro and Maximize Social Business. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.
Fundlio: Welcome to the Fundlio blog! We are happy to have you here and offer our readers some valuable tips on how to raise money better.
We were curious – why is your blog tagline “Philanthropy, Not Fundraising”? Does this refer to a particular vision you have about fundraising?
Claire Axelrad: I urge nonprofits to move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”).
Don’t have enough time to go through your fundraising expert blogs feed?
It would be a pity to miss some inspiring thoughts, now that fall fundraising plans and the increasingly approaching end-year appeals may consume your energy and require longer working hours.
Because you are busy, we’ve decided to gather 21 tips from just as many top fundraising experts. Enjoy!
The giving culture is constantly changing, but in spite of the emergence of online giving tools, many nonprofit organizations continue to rely on traditional fundraising methods. Meanwhile, cash transactions have come to represent only 14% of the total number of transactions in the US, while checks count for 19% of payments.