Your website is your nonprofit’s online presence. Now that a big part of internet traffic is through mobile devices, the lack of a mobile-friendly website means that fewer people can access your page.
Here’s why a mobile-optimized site is crucial for your growth:
1. Email marketing – If you’re using email marketing, keep in mind that the recipients will probably view the email on their mobile device. Any links included will direct them to your website –on their mobile, so make sure it looks presentable.
2. Better for social media – social media traffic mostly comes from mobile devices. Consider the numbers -we’re talking about 80% of Twitter’s traffic. Donations are often promoted on social media, thanks to hashtags (think of #givingtuesday). If you’re using social media to get more donors or make your cause known through sharing your content, people are most likely to do so on their phone or tablet, so ensure your organization’s website is presentable on mobile.
3. A mobile generation – your donors have already gone mobile, so you have to keep up. There’s an entire generation that grew up glued to their smartphones, and they’re reaching adulthood. Most adults already use their mobile to keep up with work and their social posse.
Your supporters are most likely to donate through mobile devices because they are in permanent engagement with them, unlike their desktops. The first impression your mobile website makes matters to prospective donors.
Still have doubts? Just take a look at your website analytics to see how many of your visitors have seen a version of your site that wasn’t optimized for their device!
The good news is you can get a FREE mobile-friendly website in less than 1 hour!
Click on the link below and sign up for your FREE Fundlio plan: