Each time we buy a product or pay for a service, we feel the money has been well-spent as long as we enjoy the benefits offered by the purchased item. Or we manage to solve a problem. What about donations made to charities? What’s in for donors?
The same principle applies to nonprofits. You don’t buy a product, but you give money in order to help someone or support a cause. The donor’s reward is seeing that his or her contribution has made a difference in someone’s life. For instance, it has saved an animal or helped preserving the environment.
People do not give money without expecting to get something in return. What your nonprofit organization needs to offer in return are its gratitude. Also, it needs to show evidence of how donations have helped the cause. We suggest you following 3 simple, yet effective ways of showing your donors how their contributions have supported people in need.
Ways to show your donors how their contributions are helping
1. Using numbers
Instead of saying “Your donation has helped us feed children in need”, opt for “The $50 you have donated will feed a child in need for an entire year”. Not only do numbers attract attention, but they also provide precise information about the impact a donation has made. This also builds credibility.
2. Using pictures
Pictures of people or animals in need are powerful emotional appeals and help people feel involved rather than just processing information.
A brilliant idea that a hunger relief charity had was featuring on their donation page a photo of a boy looking at an empty plate and changing it with the picture of the same boy eating from a full plate after the contribution was made. It is also advisable to use pictures of real people who have benefited from the donor’s help.
3. Offering something in exchange
It can be a letter from a child who has benefited from a donation, handwritten “Thank you!” notes, or handmade gifts from donation recipients. All of these will make the cause more tangible to donors and encourage them to continue making contributions.
In the end, showing donors how their contributions are helping the cause is part of the trusting relationship you need to build. Moreover, it represents a natural expression of gratefulness that should be displayed by any nonprofit organization.
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