Why does your nonprofit organization need a mobile friendly website? In 2014, 84% of nonprofits didn’t have a responsive website, according to a study performed on 150 organizations. This doesn’t mean your organization too should miss the huge fundraising potential that comes with mobile friendly websites.
Here are just 4 ways in which you can get more funds for your cause online by making your website mobile-friendly:
1. Better SEO
Responsive websites not only provide superior user experience but also are favored by search engines. The bots indexing the web can see how much time mobile users spend on a page and consider websites with a lower bounce rate to be more relevant. So a responsive website not only prevents mobile users from hitting the “Back” button, but also prompts search engines to include it in the first page of search results, which results in a more powerful online presence.
2. Impulse giving
If your message is compelling, audiences have an immediate impulse of giving. On the other hand, people may change their mind about the donation until they reach their desktop later and open your website again. Mobile fundraising campaigns produce a sense of immediacy and manage to gather more funds compared to traditional methods.
3. Improved donor experience
Responsive is a superior approach to design, which improves user experience and ultimately manages to build more trust and better accessibility. The way your website looks and feels on a mobile device has a critical role in creating the trust which determines audiences to give.
4. Encouraging sharing
A responsive website displays its social sharing buttons within reach, which makes users more likely to tell their followers on social networks about the donation they have made. Having to scroll all over the website to find the sharing buttons will reduce the number of shares from mobile users to almost zero and you will be losing the chance to attract new supporters.
If your nonprofit organization doesn’t currently have a mobile-friendly website, now it’s the time to get one!
Click on the link below and signup for your FREE Nonprofit Mobile-Friendly Website!