Asking people to give some of the money they have earned by hard work is not easy. There are many organizations trying to raise awareness on diverse causes and effective fundraising campaigns are not easy to plan and implement.
What we suggest is giving up this pessimistic approach and seeing things in a different light: fundraising is not asking people for money, but connecting audiences to the causes they already care about. This attitude and making use of you creativity will produce amazing results. Until you come up with you own original ideas, try some of the creative fundraising methods we have gathered for you.
Social media contests
You may not win the prize for originality with this method, but it always works because people like the idea they may be given something in return and they are attracted by competition. When the audience is motivated to involve in your nonprofit by making a video explaining the cause or using event hashtags, the incentive to make a donation is higher.
This creative fundraising idea has stood the test of time and it can be improved by specializing in a certain product and making the cause explicit. It is recommended to organize such sales at a larger event, like a festival or a sports game, and to gather a large amount of supporters in advance, otherwise strangers may not be attracted by your stand.
People’s inclination for competition always ensures high participation rates in events. There are two possible sources of money at these happenings: contest participants and sponsors. Sponsors, for instance, can donate $1 for each 10 seconds participants can hold their breath or $5 for each mile they walk.
Organize an auction with objects created by the children your organization supports, and ask people to bid for their favorite items.
One method is asking a prospect to donate $20 if their birthday is one the 20th of that month. You can also make use of numbers by telling people how much an item that your organization needs to purchase costs (for instance, $15 for one textbook). Numbers attract people’ attention and moreover, they can be used to quantify contribution impact.
The organizers of a charity event can choose to subject themselves to silly punishments each time a donation threshold is reached, such as wearing pajamas for an entire day, shaving their head, or getting inside a doghouse.
Have a funny hat at a fundraising event and ask attendees to pass it forward. A minimum amount of money should be donated if you want to pass the hat to another person. A campaign based on a similar idea was the Purple Toilet Campaign. Whenever a purple “Flush Away Cancer Toilet” appeared on someone’s lawn, that person had to donate $15 to have it removed, $20 to place it on someone else’s lawn and $25 to get an “insurance” so that the toilet does not appear on their lawn again.
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