What are nonprofit leaders’ favorite learning resources?
If we were to conduct a survey on this topic, results would probably include fundraising blogs (considering the popularity of our blog post 20 Fundraising Blogs That Every Nonprofit Leader Should Be Reading Now), nonprofit marketing books, online resources like white papers and webinars, and definitely the most followed charities.
- Doctors Without Borders
- American Red Cross
- The Nature Conservancy
- World Wildlife Fund
- United States Fund for UNICEF
- Save the Children
- World Vision
- Oxfam America
- Natural Resources Defense Council
7 Things Nonprofits Can Learn From Most Followed Charities
A quick look at these successful nonprofits’ activity can teach smaller charities extremely valuable lessons.
Before you start following these charities, here are 7 things we have taken note of:
#1: Create a Memorable Logo
Branding should represent one of your nonprofit’s priorities, and this never-ending process of improving visibility and increasing awareness among your supporters starts with a good logo.
For instance, no one could mistake the World Wildlife Fund for another nonprofit organization, and the reason is very simple – who could forget their logo?
#2: Get Involved in Current Issues
Check the Doctors Without Borders website and you’ll discover how this international nonprofit is dealing with today’s most serious problems, like in this slide where they included information about the development of an Ebola vaccine.
You can follow their example even if you are a small nonprofit – just think about your mission again and look for related events or problems in your community.
Supporters engage more with charities which provide information about current affairs.
#3: Show Supporters How You’re Helping
In this Facebook update, the American Red Cross is not only referring to current issues, but also providing information about the organization’s impact.
Remember: donors stop giving if they don’t know how you allocate funds and how you’re helping the cause.
#4: Let Donors Know What Difference Their Contribution Is Making
This is one of the easiest ways to engage donors – telling them what your organization can achieve with the amount they’re donating. The use of both numbers and images, like Oxfam America does, is definitely a winning combination!
#5: Promote Matching Gifts
Why do matching gifts perform so well? It’s probably a mix between the power of example and knowing the nonprofit you are supporting is already a winner.
You just need to find a sponsor who is willing to double the amount of money your supporters are offering – you probably already have a series of major donors who could help you with that!
#6: Organize Contests
Nothing gets supporters more engaged than contests – check The Nature Conservancy’s example (they organize a photo contest each year) and encourage user-generated content.
Images play a vital role for nonprofit organizations, whether they have a strong emotional impact or are simply heart-warming like this one.
#7: Ensure Financial Transparence
One of the donors’ biggest fears is that the charity they’re supporting will not allocate funds to those in need.
This is why large nonprofits like Save The Children provide information on how they’re using funds in a very accessible manner like these pie charts.
When you using online fundraising platforms, such as Fundlio, you get access to online donations reports that allows you to track your donors’ contributions.
Telling what percentage of funds goes to charity is even more important for smaller nonprofits, which lack the image capital and credibility of larger ones!
Your Turn Now!
What have you learned by following the example of larger charities?
Let’s talk about those new fundraising ideas you’re considering right now!
Give us a call now at 1(800) 891-0625 or click here to send us a message. Let us know how we can help!