Isn’t marketing an attribute of profitable business? You have probably noticed how marketing principles are being applied more and more to nonprofit organizations. Nonprofits do not need to be competitive in order to increase profits, like traditional businesses. However, they do need to promote themselves more efficiently than organizations alike if they want to attract large numbers of supporters and maximize donor loyalty levels.
In today’s digital world, online marketing techniques are the best option, as they are the most effective and affordable at the same time.
Here are 7 ways to market your nonprofit online to raise more funds:
1. Having a responsive and dynamic website
Your organization’s website is the central point of your online presence. A nonprofit website should be optimized for mobile devices and include a simple and easy-to-complete donation mechanism.
2. Encouraging donors to share your website on social networks after making a contribution
Social sharing buttons are a must and go hand in hand with mobile-friendly design; when your website is responsive and adapts to all devices and web browsers, social sharing buttons are easy to find and tap.
3. Engaging supporters through online channels
Building a trusting relationship between your nonprofit and its supporters will contribute to the organization’s long term health. When it comes to ways of encouraging audiences to interact, the simplest ideas you can try are organizing contests and designating a day when supporters change their profile pictures to represent your nonprofit, just to start with.
4. Using free tools
5. Developing website content
Blogging about your work and offering information on how funds are allocated is much more effective than making direct appeals, since nobody likes to be abruptly asked to give some of the money they have earned by hard work. Besides building trust, engaging website and blog content also helps with search engine optimization.
6. Social media
Nowadays, if you are not present on social networks, audiences will not even know you exist, so start making the best of social media right now!
7. Following up with donors
Many donors give up supporting an organization because they are not sure how the money they have offered was used. Expressing gratitude is another major area which needs to be improved by most charities, as a plain text “Thank You!” message is not enough to encourage supporters to give again. Thanks to online tools, you can follow up with supporters instantly and offer detailed information about your organization’s work with little effort.
Does your nonprofit organization or church have an online marketing strategy?
All Fundlio packages include FREE 1 Hr. Online Marketing Consultation and Training. Give us a call now at 1(877) 347-3172 or click here to send us a message.