The giving culture is constantly changing, but in spite of the emergence of online giving tools, many nonprofit organizations continue to rely on traditional fundraising methods. Meanwhile, cash transactions have come to represent only 14% of the total number of transactions in the US, while checks count for 19% of payments.
Americans are using their smartphones more than ever to donate to nonprofit organizations. Mobile donation pages are so efficient because they rely on impulse giving and on people’s tendency not to research the organization too much when they make monetary contributions via a mobile device.
Can you have both “tech trends” and “churches” in the same sentence?
Yes, as long as you want to be at the helm of an institution which is grounded in contemporary reality and not in the past. That was when most churches were technologically adverse.
In fact, there is no communication channel that is wrong per se. It’s how we use these tools that makes the difference between good and bad. God’s call of stewardship can be answered in multiple ways. And getting the most from these latest technology trends is one of them.
At least one in three people in the US use their mobile devices rather than their desktop computers to access the Internet. Everything is optimized for mobile nowadays: websites, blogs, social networks, online stores, and even donations pages. The philanthropic sector simply cannot ignore the rise of the mobile.
Why does your nonprofit organization need a mobile friendly website? In 2014, 84% of nonprofits didn’t have a responsive website, according to a study performed on 150 organizations. This doesn’t mean your organization too should miss the huge fundraising potential that comes with mobile friendly websites.
With more people using mobile devices to browse the web, you’ve probably started to wonder if your nonprofit organization should jump on the mobile app train.
That’s an excellent question! A few years back I used to say, “Mobile is going to be the future”. But now, however, I changed that statement, “Mobile is the present!” In today’s day and age it is crucial that you have a mobile presence for your nonprofit or church. I would even go as far as saying that it’s even more important than having a website.