Who said being a pastor was an easy job? Those complaining about the drawbacks of their corporate careers should take a look at the challenges faced by church staff. At the first sight, a pastor’s responsibilities don’t seem very tough: “inviting other people to know and love Jesus Christ”, “inspiring the community to love God and love others”, or “mentoring people and pushing them towards greatness”. Seems like a low stress role, right?
For most of us, asking for money is intimidating. One of the biggest fundraising fears is being rejected and we tend to think more often about the reasons why our prospects may refuse to give for charity.
In spite of the growing online donations trend, knowing how to write an effective donation request letter remains one of the most important and sought-after skills in a fundraiser. If you intend to collect funds from companies or from individuals by sending them personalized donation requests, good writing skills are a must.
We often read success stories of charities managing to support their cause and make a difference. Many of these happy endings would not have been possible without modern fundraising methods, such as online giving. A small initiative can become viral and attract support and donations from all over the world.
At least one in three people in the US use their mobile devices rather than their desktop computers to access the Internet. Everything is optimized for mobile nowadays: websites, blogs, social networks, online stores, and even donations pages. The philanthropic sector simply cannot ignore the rise of the mobile.
Online fundraising is the future of nonprofit organizations. Even when you organize events to promote you cause, many people will donate using their mobile devices rather than throwing in some cash in the charity box. Under these circumstances, an optimized donation page becomes a must.
Oftentimes, nonprofit organizations, especially smaller ones, start fundraising campaigns without any plan or well-articulated strategy in advance. The secret of success does not lie just in organizing your campaign carefully, but also in starting from the right premises.