Online fundraising is increasingly popular and effective, and many nonprofit organizations have a donation page on their websites nowadays. Attracting supporters and getting people to donate online takes good content creation and design skills, and also a bit of inventiveness.
Instagram has been considered for a long time a platform dedicated to young audiences and the simplicity of this app discouraged some businesses from using it for online marketing purposes.
What’s your nonprofit organization’s most important asset? Your team members? Your infrastructure? There are many factors that contribute to your non profit’s success, but none is as important as your supporters. They help you in many ways, from donations to sharing your content online.
Why are social media so successful at attracting audiences for nonprofit organizations? The explanation is that social media tactics don’t sell directly, but focus on building communities and creating engagement. Igniting the impulse to give in supporters is a challenging goal, which your organization will fail to attain if you beg for donations. Focus on engagement first and the results you expect will come by themselves.
When we were growing up, our parents told us stories and fairy tales that taught us how the world works. Stories act like software for the human mind: teaching us what is true, influencing our behavior. You can use stories as a tool to convince your supporters and as a result, raise more funds.
We all enjoy being in control of our spending. It’s only natural that your supporters want to know how their hard earned dollars are spent.