Can you have both “tech trends” and “churches” in the same sentence?
Yes, as long as you want to be at the helm of an institution which is grounded in contemporary reality and not in the past. That was when most churches were technologically adverse.
In fact, there is no communication channel that is wrong per se. It’s how we use these tools that makes the difference between good and bad. God’s call of stewardship can be answered in multiple ways. And getting the most from these latest technology trends is one of them.
7 Technology Trends Your Church Should Adopt
Do you feel your church is performing rather poorly in terms of online marketing? Consider the following checklist of 7 technology trends you need to adopt starting today:
1. A responsive website
Responsive websites adapt to any device and Internet browser that are used to view their pages. These are considered mobile-friendly websites.
This is one of the technology trends that you can’t ignore. Google is penalizing websites that are not mobile-friendly. As a result, if your church website is not mobile-friendly, chances are nobody will find you when searching for your church in Google.
We suggest you check your website by using the Google’s Mobile-Friendly Test tool.
This is particularly important since most people access the web from a mobile device.
The big problem with old traditional websites is their lack of optimization for mobile usage. A good solution will be to use a mobile-friendly online giving platform like Fundlio.
You have probably noticed what a poor experience. Zooming and scrolling are some sample of bad experiences. You waste a lot of time when you browse to a out-of-date website.
2. Mobile Apps
Keeping your website up to date does raise your congregation’s engagement levels. However, having a mobile app makes wonders.
The most important benefits of church mobile apps are the following:
- Encouraging churchgoers to study the Bible every day
- Allowing people to keep in touch with your church on the go
- Sending instant alerts
- And providing a very convenient way of tithing and making donations
These apps are available at reasonable costs. Some of them are even offered for free by a number of church fundraising platforms.
3. Social Media
The benefits of using social media properly are immense. The younger members (often referred as Millennials) of your congregation are often the most difficult to attract. You’ll need to reach them where they spend most of their leisure time – on social networks.
Let people outside your church find out about the extraordinary things your church is doing in your community. You need to become more transparent and visible through social media!
4. Online Giving
“We need more contributions!” seems to be one of the biggest concerns for all churches.
But, how can you achieve this goal when fewer people are present at your worship services? Consequently, this also leads less money reaching the charity box at your church’s entrance
Once again, you’ll need to reach people where they are easier to find and where they feel more comfortable: on the Internet.
The scenario where people don’t tithe because they rarely manage to attend church, or forget to bring cash or checks with them at the Sunday mass is a thing of the past. Online giving solutions, such as Fundlio, enable churchgoers to make contributions anytime and from anywhere. It’s a secure and convenient way to accept donations online.
5. Online Recruiting
What would a church be without committed and skilled staff?
The next time you need a new church secretary, don’t just post an announcement on your church’s notice board and publish a job ad in the local newspaper. You can find candidates by advertising the position on your website, through your church mobile app, on social networks and on specialized recruitment platforms.
6. Virtual Staff
If you research the online recruitment issue a bit, you’ll notice another job market trend that has emerged in the past years – hiring virtual staff.
The classic secretarial role has begun to change. Nowadays pastors have flexible options for taking off the burden of routine tasks off their shoulders.
Virtual assistants can be located anywhere in the world and carry specific tasks for their clients.
If you need someone to handle your emails for 5 hours a week and another collaborator to write blog posts for you on a as-needed basis, you can call to the services of remote freelancers. You don’t need to struggle to find a skilled person who is willing to work part-time.
7. Email Marketing
Who said people don’t like to receive emails? They do, as long as the message you communicate is relevant and engaging.
Some advantages of using an email marketing services for your church are the following:
- Politely reminding your congregation to attend church
- Arranging your contacts list into multiple segments
- Preventing you from being included in spam lists
- Using great tools for designing your newsletter
- And having email analytics at your disposal (open rates, bounce rates, etc.) to help you write better emails. And to refine your email marketing strategy.
Still wondering whether adopting these technology trends is a good idea or not? Consider the Internet a mission field for your church and you’ll understand why you need to be there. Take full advantage of these technology trends and you’ll see positive results in your church.
Would you like to receive donations for your church online?