Knowing how to write an effective donation request letter is critical for helping your church meet its fundraising goals.
Besides good writing skills, you will also need to have a good understanding about asking for donations.
Writing an effective donation request letter will allow you to raise awareness for your organization.
Additionally, it will help people to connect with your church’s mission and financial needs.
7-Point Effective Donation Request Letter Checklist for Churches
You’re probably wondering:
How can you word your letter in order to encourage people to support your church?
By reading this post, you will learn how to write a donation request letter for your church even if you haven’t written one before.
Go through our 7-point checklist and be prepared to write a successful donation request letter!
1. Start your letter with good news
Include some good news at the beginning of your donation request letter, such as a recently completed project, high levels of church attendance, or having received a generous donation from an anonymous donor.
A pleasant introduction will encourage the recipient of the letter to keep on reading.
2. Keep on focusing on positive aspects
Speaking about God’s wrath in a church fundraising letter is a bad idea. Messages trying to instill fear and guilt turn potential donors off immediately.
What you need to do instead is emphasize the advantages of supporting the church financially and state how much the church appreciates and values its congregation.
3. Thank donors for previous contributions
Do not send generic fundraising letters, but customize them for each potential donor.
If someone has donated before, it is critical to thank them for their past contributions and show them how the funds were allocated.
Checkout our article on How To Write A Highly Effective Thank You Letter For Your Donors
Remember to express gratefulness for their past contributions. Please appreciate these kinds of gestures.
4. Ask for a specific amount
Deciding how much to give is a burden for most donors.
Mentioning a specific donation amount leads to around 30% more effective fundraising campaigns, so don’t be afraid to mention in your letter amounts like $25, $50, or $100.
The secret to collecting large amounts of funds is this:
The amount of money you ask from a donor will depend on how much you think they’re willing to give.
5. Offer complete information about donation methods
Another obstacle that supporters may face when considering a donation is understanding the steps of the donation process.
You may list several donation methods (the church’s charity box, online or mobile giving, numbers to call to make donations over the phone, monthly automatic billing options, etc.) or you can mention that one donation method that suits the recipient better.
You may also include a return envelope, which will give the donor an extra incentive to contribute.
6. Add a personal touch to the letter
Nobody likes receiving automated form letters, especially when they ask for money, so you need to find a way to personalize your donation request, such as your signature, a handwritten attached note, or mentioning in your letter a situation when the recipient interacted with you or your church.
7. Make a follow-up call
Follow-up calls add an extra personal touch to your fundraising efforts. You need to reinforce the statements included in the letter, and remind potential donors why it is important to contribute.
Making a phone call on behalf of your church suggests people the letter wasn’t sent to them by default or just because they are on your potential donors list.
This tactic helps building the strong relationships needed to encourage continuous support for your church and community.
Well, there you have 7-point effective donation request letter checklist for your church. Are you ready to put these tips to work?
Don’t hesitate to post your comments below and ask us any questions regarding donation request letters.
Checkout this for additional tips and sample donation request letters