Have you decided to enter the new era of online giving? Having a donations website will be of great assistance with your philanthropic efforts, but you’ll need something more. Today’s savvy fundraiser takes one step further by being active on social media.
We recommend you to start by carefully planning your fundraising campaign. However, until you devise a plan and put it on paper, check some insights and tips on attracting donations through social media.
Here are a few tips on Fundraising on Social Media
Social media is about engagement first
Use social media as an opportunity to interact with other people, and not as a means of communicating dull facts about your organization. Building a trusting relationship and improving engagement levels should be your top priorities.
Be transparent about funds
Show the impact of donations. If donors have no idea how funds are allocated, they will stop giving.
People don’t like being annoyed with repeated donation appeals accompanied by strong imagery, but they do need reminders. Include a call-to-action in every social media update, as long as you are not too insistent. Don’t ask for money every time; instead encourage users to view one of your videos or check your website.
Use social media at its full potential
The latest trends seen in social media fundraising are featuring mobile apps on Facebook fan pages and offering social games aimed at collecting funds. Why not try these?
Be a good listener
Knowing how to listen to your audiences will enable you follow the first piece of advice (fostering engagement), and will also help you find out what prevents supporters from donating. Ask for feedback and advice, and respond to all user comments and inquiries (UNICEF does a great job at interacting with supporters).
Encourage user-generated content
Don’t be the only one talking about your organization! Make use of hashtags and give fans an incentive to promote your cause, event, or fundraising campaign on your behalf. Having other people talking about you increases you popularity and credibility.
Keep these principles in mind while crafting your social media fundraising campaign! We hope they will be a constant reminder on how to get the most out of social network profiles.
Do you need help with your social media strategy?