Google offers a variety of free tools for businesses and what most people don’t know is that the most famous searching engine in the world also gives a helping hand to nonprofits through Google Ad Grants. In today’s digital era, charities have more opportunities than ever to make their cause known to audiences and to improve their online presence.
Google Ad Grants enables nonprofit organizations to engage with their supporters using online advertising techniques. The tools provided by Google Ad Grants help you promote your nonprofit’s website on Google, detect relevant keywords, and monitor campaign outcomes (donations, volunteer registrations, newsletter sign-ups, etc.)
What the Google Grants program does is giving credits that nonprofit organizations can spend on Google advertising. NPOs can be granted as much as $10,000 a month in AdWords advertising services. The guidelines you need to comply with are not burdensome: only text ads are accepted, the maximum cost per click should not exceed $2, ads must link to a page on the organization’s website, and the keywords you use must be relevant to your cause.
If the idea of being offered free Google advertising services does not tempt you yet, consider these punctual advantages you’ll enjoy by being included in the Google Ad Grants program:
- Increasing brand awareness. When you use Google advertising services, more people come in contact with your brand and the chances of attracting more supporters multiply;
- Higher website traffic. Once again, the more people come in contact with your organization (including through its website), the more chances of attracting new supporters you have;
- Collecting more donations. Online donation techniques work better than traditional ones. There was a 13.5% increase in online donations in the United States in 2013 only, and people are more likely to give when the donation mechanism is simple and requires just a couple of clicks.
In order to be eligible for the Google Grants program, your organization must be located in the United States and must hold the current 501(c)(3) status, as regulated by the U.S. Internal Revenue Service. Nonprofits which are not eligible include governmental organizations, hospitals, health care organizations, childcare centers, schools, universities, and other academic institutions.
Looking for more ways of boosting your online presence?
Give us a call now at 1(877) 347-3172 or click here to send us a message. Let us know how we can help!