We all enjoy being in control of our spending. It’s only natural that your supporters want to know how their hard earned dollars are spent.
According to studies, donors are more likely to give to organizations that provide measurable results –perhaps in fear that their contribution will disappear into the organization’s pockets! So it’s in your best interest to keep them updated in a vivid, engaging manner if you want to raise more funds for your cause!
For example, informing donors about how many children received a warm meal thanks to their support lets them know they made a palpable, measurable difference.
Testimonials are powerful. Storytelling is engaging and it evokes feelings of compassion, so provide your donors with case studies and specific examples of individuals that benefited from their donation.
Show them the other side of the story
Would things have been different if they had decided not to lend you their financial support? Would an individual have been left homeless? Would an abused woman have been unable to find legal support? This gives your donors a sense of achievement and the knowledge that their contribution matters. It also serves as a window into the future: what could happen to those who benefit from your nonprofit’s action, if your donors were to withdraw their support?
Make sure you present the above mentioned data in the most suitable manner
Colorful graphs make numbers easier to understand at a glance, while testimonials have their maximum effect when presented in a short video or in photos.
Let’s talk about how to keep your donors informed and engaged! Fundlio provides communication solutions like email marketing and social media sharing!
Give us a call now at 1(877) 347-3172 or click here to send us a message. Let us know how we can help!