Are you looking to attract supporters and volunteers using the Facebook page of your nonprofit organization? You have probably noticed that most Facebook tips are oriented towards profitable businesses, but you can easily adapt principles to the specific and needs of a nonprofit.
Nonprofits don’t sell products or services, but instead they sell causes. Also remember that social media is not direct marketing, but a means to connect with your audience.
Here are some Facebook tips adapted to nonprofit organizations and helping you attract more supporters to your cause.
How to use Facebook to attract more supporters
Post fresh content regularly
Setting up a social media profile and not updating it on a regular basis will fail to create the level of audience engagement your organization needs. Post compelling content that gets shared easily and encourages supporters to spread the word.
Build a community around your nonprofit
Awareness for your cause will increase if people with the same interests and values can meet and communicate on the platform you have created.
Emotional appeals are more powerful when you tell a story. You can use narration, images, or videos to share information which keeps your organization in the spotlight.
Use direct appeals wisely
Because Facebook is mainly about community building, you need to avoid insistent requests or urging people to like or share your page. Instead of prompting supporters to act, you will actually put them off and cause them to ignore you.
Always answer your donors’ questions
Aside from answering to any user inquiry as soon as possible, you can create a list of frequently asked questions and their answers and post them by turn on Facebook.
Find your unique voice
It can be informative, serious, informal, or funny – it depends on the cause promoted by your organization and on your audience. Use a voice that resonates with your target users and your nonprofit will have a human, authentic face.
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