Instagram has been considered for a long time a platform dedicated to young audiences and the simplicity of this app discouraged some businesses from using it for online marketing purposes.
For instance, Instagram banned the use of clickable links in comments and photo descriptions in 2012 in order to avoid spam, which means that companies cannot point users to their website using the photo-sharing service released in 2010.
This also leaves nonprofits using Instagram with fewer options for converting Instagram followers into users. So, is it worth setting up an Instagram account for your charity? We think it is, for the following reasons:
Engaging with audiences
If you use social media to reach prospects and interact with people supporting your nonprofit cause, you shouldn’t be too disappointed by Instagram not allowing you to include links to your online donation page. Supporters and donors are not gained by blatant requests to give money, but by building trust in your organization.
Charitable events carry huge importance for nonprofits, and Instagram allows you to report live and capture the most important moments in real-time. Fresh visual content accompanied by effective stats increases engagement levels significantly.
Viral Instagram photos
Instagram shots that become viral are the most original ones, which show the real face of your organization. If you cannot afford professional, crisp photos, don’t worry! You don’t need them on Instagram. What works here are photos with a unique perspective, close-ups, snapshots, and different lighting. And these are the kind of photos you take to your dedicated staff or to people you have helped.
Organizing photo contests
You can organize photo contests and use hashtags to promote them to potential supporters. These photo contests allow you to promote your organization, its cause or events with minimum costs and increasing engagement levels at the same time.
Discovering how other nonprofits promote their causes on Instagram
You can read articles like this, giving examples of how other nonprofit organizations use Instagram to attracting supporters and increase awareness, or you can research other charities by yourself and seek for inspiration. New promotion methods emerge constantly and the most successful organizations keep up with innovations.
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