Online fundraising is the future of nonprofit organizations. Even when you organize events to promote you cause, many people will donate using their mobile devices rather than throwing in some cash in the charity box. Under these circumstances, an optimized donation page becomes a must.
4 Must Haves for Your Nonprofit Donation Page
Make sure you include these elements in your website to have an effective donation page:
1. The “Donate” button
This is matter-of-course, and a “Donate” button is usually present on most donation pages. Nevertheless, there are some tips you should consider if you want to raise more funds by optimizing your “Donate” button:
- Place the “Donate” button on top of the form to eliminate the need to scroll in order to detect the button;
- Make the button impossible to miss. The “Donate” button is usually red and located in the upper right corner of the website;
- Use bright colors instead of dark ones or grey;
- Use specific language that lets the user know what will happen next. “Donate Now” works a lot better than “Submit”. Some experts suggest that “Support” can improve the donation rate even more because it focuses on offering support rather than implying a monetary contribution;
- Test your donation button. Try different versions and see which one delivers better performance.
2. Contact link
Contact information is part of a nonprofit’s identity elements and helps build credibility and it’s probably the most important element in your donation page.
Contact links should lead to a landing page where users have access to your organization’s address, phone numbers, and email addresses.
Using a contact link is a better option than inserting the entire contact information on the donation page because it occupies less space; this aspect becomes particularly important for mobile users.
3. Mobile-friendly design
If your website and donation page are not responsive, and they do not adapt to any device size, your nonprofit is missing a large amount of philanthropic dollars.
Many people use the Internet from their smartphones and tablets more often than they use it from a desktop, and impulse giving is a lot stronger with mobile users.
Mobile-friendly websites, although not very common among nonprofits, are becoming more and more popular due to the benefits they offer.
You may be aware, but it’s worth mentioning that the mobile device usage is expecting to continue growing within the next years.
Therefore, it’s critical for your donation page to be mobile-friendly and easy to use.
4. Social media links
Your organization’s website allows supporters to donate and to find out more about your activity, but the best way to engage with donors is social media.
After making a donation, people are interested in interacting again with your charity and seeing how their contribution has helped.
Social media links occupy little space on your donation page, but they can make a great difference in terms of engagement and continuous support.
It’s not your turn to take a look at your own nonprofit donation page and determine if you have these items in place.
Is there any other element you would include on your nonprofit’s donation page?