Just like every other campaign you undertake, the promotion of your nonprofit requires a carefully planned strategy.
Tips for Creating a Nonprofit Marketing Plan
Here’s an outline on the essential steps that will get you from chaos to a well-defined marketing plan.
Watch the video below to find out more about what tools and strategies you need to start creating your nonprofit marketing plan.
Perform an assessment of your organization
You need to know some basic facts before you get started on developing an effective nonprofit marketing plan strategy.
Who is your current audience? What are your current resources?
Set goals and objectives
Make sure they are time-defined and specific. Define success and failure clearly, so that your goals are measurable.
Understand what makes your nonprofit stand out
Find your strong point and base your nonprofit’s branding on that.
Work on your message
Craft a call to action and create inspiring content to engage with your audience. Your content should also be persuasive.
Pick your tools carefully
There’s a variety of online and offline tactics. Make sure you include a variety of mediums to reach out to a wider supporter base.
Don’t forget to promote your nonprofit on social networking websites.
Define your timeline and your budget
Set firm deadlines for each task and create a marketing calendar. Break down your strategy into distinct marketing activities, and outline your budget for each one.
Based on your timeline and your budget, assign responsibilities and duties to your team members so that everyone has a clearly defined role.
Pay attention to the numbers. Tracking and measuring your results gives you useful feedback about your progress. It helps you spot which parts of your strategy are working and what you need to change –before it’s too late.
What to do now
In addition to the tips mentioned above, you should also consider having a strong nonprofit online presence as part of your marketing strategy.
Now it’s your turn to go ahead and implement these tactics and strategies for building a nonprofit marketing plan!
Need help? All Fundlio packages include FREE 1 Hr. Online Marketing Consultation and Training. Give us a call now at 1(877) 347-3172 or click here to send us a message.