As a nonprofit leader, you have probably heard that you need to learn how to raise funds online. As a result, you considered placing a “Donate” button on your website. However, you also know this simple tactic is not enough to bring your organization large amounts of money.
How to Raise Funds Online
Here are the main aspects you should consider when trying to raise funds online:
Your nonprofit’s website is the most important element of your online presence.
Considering that nowadays people prefer to use their mobile devices to access the Internet, your donation page must absolutely be mobile-friendly. Otherwise no one will have the patience to make a contribution on the go.
Fewer and fewer people spend time in front of their desktop computers. An outdated website will considerably lower your chances of collecting online contributions.
Another reason why your website needs to be responsive is the recent Google algorithm update – websites which are not mobile-friendly will be disadvantaged and rank lower in search results.
All in all, a mobile website will not only help you raise funds online, but also get found on Google more easily.
You can use a fundraising platform, such as Fundlio. Fundlio provides convenient and secure online fundraising tools for both nonprofits and churches.
With Fundlio you can create a mobile-friendly fundraising website within minutes.
This will allow you to keep supporters engaged and encourage donors to make contributions using their mobile devices.
Subscribers can handle their fundraising campaigns more easily due to the social media sharing and email marketing tools provided by Fundlio.
Blogging and creating content
Marketing tools are not employed only by traditional businesses, but also by nonprofits.
The use of marketing tools in the nonprofit sector has intensified in the last years, since the emergence of affordable and accessible online marketing techniques.
Instead of pushing direct and aggressive promotional messages, businesses of all kinds have begun to focus on creating valuable and engaging content for their audiences.
Blogging, sharing videos, creating infographics, releasing reports or posting content on social networks is cheaper than traditional advertising and it works better.
Share quality content that people love to read or watch and they’ll trust you and support your cause a lot more.
Not being present on social networks nowadays is like you didn’t exist.
Social networks enable you to implement all kind of tactics aimed at engaging your supporters and helping you raise funds online.
Sharing your content, keeping donors updated, gathering information about your supporters, encouraging volunteering, making donation appeals, etc.
Facebook even allows you to add a donation button to your fan page, which provides prospects with a more convenient way of making a contribution.
Storytelling is a strategy you should use both on your website and on your social media pages.
This is because indirect appeals work better no matter what causes you want to raise funds online for.
Stories about your organization, its members, volunteers and the people you help do not overtly say “Give us money!”, but they help building a trusting relationship with supporters and increase your credibility.
There is one more thing that makes storytelling such a powerful weapon – all people are fascinated by stories, from children waiting for their bedtime story to adults watching movies, reading novels, or listening to other people’s life stories.
These two technology giants are giving a helping hand to charities by offering grants and allowing them to use powerful features at zero costs, so they can raise funds online more easily and efficiently.
Online fundraising implies a complex strategy and a lot of commitment from your part, but results will eventually live up to your expectations.
There is no way back to those days when you only relied on cash and checks, and why would you want to return there after all? Raising funds online is a lot more effective, simpler and faster.
Here are more information abou thow to accept donations online: http://www.wikihow.com/Accept-Donations-Online