Social media principles are the same for all organizations, but in the case of nonprofits, social media managers need to pay extra attention to delicate subjects they may have to deal with and not to offend or put people off with inappropriate messages. It’s totally worth it entering the game, but make sure you know the rules first!
Here are a few social media Do’s and Don’ts for non profits
DO: engage with supporters. The main reasons why your organization got social are fostering interaction with supporters and building trust. Just setting up an account and forgetting to update it regularly is useless.
DON’T: ignore comments or negative feedback. Burying your head in the sand won’t solve the problem. A donor whose inquiry has been ignored will probably never give again.
DO: segment your audiences. Donor management software can help you gather valuable data about your supporters and as a response to your findings you can tailor messages and strategies to your audiences.
DON’T: try to appeal to everyone. Especially when you are a small-size organization, you can’t expect your message to have impact on all audience categories: young, mature, senior, low-income, rich, liberal, conservatory, etc.
DO: create a content strategy and deliver fresh updates on your social media channels on a regular basis. Scheduling posts everyday at the same hours or blog posts once a week creates expectation and your audiences will become more engaged.
DON’T: overshare. People don’t like to bothered, so don’t announce your upcoming conference every single day for a month.
DON’T: shock people constantly. You’ll get attention, but the negative kind, and when people become fed up with horrifying images, they just unfollow your profile.
DO: thank people. Expressing gratitude reinforces the relationship between the organization and its donors and attracts perpetual support.
DON’T: use people and forget about them. Nonprofits should understand the value of long-term relationships and avoid the one-time business pattern. You should never consider any of your supporters or donors disposable, unless they’ve become social media trolls.
Fundlio provides social sharing tools!