Would you like to find out information about your audiences? There’s no better way than to ask, and this is why surveys have been invented. If in the past you had to call respondents or to send those surveys by mail, in today’s digital world you can have a glimpse of your audience’s opinion within minutes.
The most successful organizations are those demonstrating good listening skills and adapting their strategies after their donors’ or supporters’ opinions.
If you put the questions the right way, prospects will be more than pleased to answer and provide valuable information that can help you attract new donors.
Here are the advantages of online nonprofit online surveys:
- Free tools. Multiple free survey tools are available, such as Google Forms and SurveyMonkey. The only resource you’ll have to invest is the time needed to create survey forms, to send them to prospects and to interpret survey results.
- Finding out why some prospects don’t complete the donation process. With a bit of luck, you’ll get some honest answers on why those philanthropic dollars haven’t reached your organization. Maybe there are too many steps to complete or the your calls-to-action are not well-formulated.
- Getting advice from donors. Honest feedback is invaluable for any organizations, and your donors can come up with ideas you wouldn’t have considered otherwise.
- Increasing brand awareness and organization visibility. When someone has completed your survey, they are more likely to remember your organization in the future.
- Finding out what donation mechanisms your supporters prefer. Once you know their opinion, you can start focusing on strategies that really work.
- Attracting more volunteers and donors. By asking questions such as “Have you ever volunteered in the past?” or “Do you anticipate donating for our nonprofit in the future?” you instill in respondents the idea of volunteering or giving.
In order to enjoy all the benefits of online surveys, avoid limited answer options. A question like “Are you satisfied with our online donation mechanism?” should come with more possible answers than just “Yes” and “No”.
Remember to use both multiple-answer and open-answer questions in your survey to encourage people to express their opinion in a precise and detailed manner.
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