At least one in three people in the US use their mobile devices rather than their desktop computers to access the Internet. Everything is optimized for mobile nowadays: websites, blogs, social networks, online stores, and even donations pages. The philanthropic sector simply cannot ignore the rise of the mobile.
If several years ago we used to say that mobile is the future, now we can definitely state that mobile is the present.
Here’s why is mobile the best way to give to charity
Optimizing donations pages for mobile may seem just another headache for a busy charity leader, but you will enjoy consistent advantages if you upgrade your online donations strategy to the mobile era.
Reaching your potential donors anytime and anywhere
Unlike with traditional methods, supporters making contributions via their mobile devices can give at any moment, anywhere: at home, at work, at a fundraising event, while they commute, while having a walk in the park, or on a sleepless night. The act of donation is not tied to a specific moment or place, and this multiplies your chances of attracting more funds.
Internet and mobile have made it possible for donors to give at a moment’s notice. When supporters consider a donation, they are very likely to give in the following moments, but they may change their mind if they can’t do it on the spot.
Mobile enables supporters to make a contribution immediately, so make hay while the sun shines and give your donors the possibility to follow their impulse before it fades away. Mobile donations are made when supporters are most ready to give.
— Fundlio (@fundlio) May 26, 2015
Benefit from microgiving by asking for small donations
Microgiving (also know as Micro-donation) is asking small amounts of money to a large number of people using campaign messages such as “I want something TOTALLY insane for Christmas: 12,500 people each to donate $2 for clean water”, the pledge used in a microgiving campaign organized by the nonprofit charity: water.
Tiny donations are convenient and easier to attract, compared to larger amounts, and moreover, statistics show that categories with lower or medium incomes are more likely to donate than the wealthy. The main idea behind microgiving is that you don’t need to have millions to be a philanthropist.
Mcirogiving and impulse giving are closely related, and a smaller amount is more likely to be offered instantly, in an impulse of generosity that doesn’t require too much effort or destabilize the family budget.
Mobile donations are convenient and easy to make, and a familiar interface of the mobile giving platform helps attracting regular contributions. By offering your donors the most efficient and hassle-free donation means, you will increase loyalty and encourage them to offer their continuous support.
Mobile donations processes are PCI-compliant
Mobile donations are safe and protected due to the PCI-compliant mechanisms implemented by payment processing companies.
Financial data is easy to handle due to the latest technologies, and this takes the burden of keeping track of donations off your shoulders, giving your more time to focus on other operational problems.
What to do next?
Mobile donations are already being received by thousands of nonprofit organizations, and some of them target the same philanthropic dollars as your charity; become more competitive and successful by adopting the latest innovations!