Branding is the process of building a story about who you are and what your cause is. It’s a clear, consistent message about your organization. It’s a simple process that can help your nonprofit be in control of its image, and manage people’s impression of it.
Can branding get you more supporters and more funds? You bet!
When you predetermine what your nonprofit stands for through mindful branding, you condition people to react in a specific, positive way when they are exposed to your nonprofit’s representatives. And that happens all the time –for example, your logo appears on your webpage, your volunteers’ t-shirts, and your newsletter.
Naturally, you want it to create positive reaction in prospective supporters’ minds.
Obvious as it may seem that you’re making a positive contribution, working towards a better world, prospective donors may need persuasion to support you.
Therefore, your branding has to be engaging and consistent with your organization’s values.
When you are competing for donations, trying to attain new benefactors or grant money, you need to deal with your competition. Branding will allow you to differentiate yourself from other nonprofits.
Make sure your organization’s branding tells a compelling story, one that moves prospective supporters and makes them feel that your cause matters to them personally, and they’ll be sure to ignore your competitors.
Lastly, rebranding can help you attract a wider audience. Changing something as small and recognizable as your nonprofit’s logo can appeal to a larger demographic and attract the masses!
Do you need help with your nonprofit branding?
Give us a call now at 1(877) 347-3172 FREE or click here to send us a message. We’d love to hear from you!