Having a blog section on your website is seen as trendy and up-to-date, and many nonprofit organization leaders spend at least 3 hours per week blogging. Blogs take time to maintain and are a challenge for your creativity, so are they worth it after all?
We consider that incorporating a blog on your nonprofit website is critical as it helps you attract more supporters and volunteers and eventually raise more funds. These are the main benefits of having a blog:
Helping with SEO efforts
When your website is optimized for search engines, it becomes more visible to audiences and it shows up high in search results. Refreshing your website with new content has a positive impact on SEO, while high-quality content will encourage people to link to your posts (and blog posts are definitely more “shareable” than “About Us” pages). In the end, having inbound links to your website helps you once again rank higher in search results.
Using blog posts for social media updates
The importance of conversation on social networks cannot be denied, but on the other hand your interaction with supporters needs to be based on engaging information that you offer. Is your nonprofit organizing a major event? Write a blog post about how you’re planning, share it on social networks, and use it to attract volunteers and donors.
Establishing authority and trust
You can’t trust someone if you don’t know them, and a dry “About Us” page says little about your nonprofit and its mission. Besides maximizing your brand capital and building an expert’s reputation for your organization, blog posts also allow you to make your activity known. Many donors stop giving if they are not sure how the money they offered has been used, so never miss an opportunity of showing how you’re helping.
Reminding your organization leaders about their commitment
Blogging and talking about your activity will reawaken your sense of mission and remind you why you created or joined the organization in the first place. Not only does blogging attract more supporters, but it also helps building loyalty among your charity’s members.
Getting feedback from supporters
Many organizations are reluctant to approving comments on their websites, as negative commenters are impossible to avoid at some point. On the other hand, your supporters’ opinions should be highly regarded and people should be encouraged to engage in conversations on your comments section. Stop worrying about detractors and learn how to handle them – negative opinions are an inevitable part of life.
Not needing press coverage anymore
Nowadays organizations don’t depend anymore on press institutions to achieve increased brand awareness or make their name known to potential donors. Instead of hoping that a reporter will cover a story about your nonprofit, you can take the matter in your own hands and cover any topic or event related to your organization on your blog.
Do you need help with your nonprofit’s blogging strategy?
Give us a call now at 1(877) 347-3172 or click here to send us a message. We’d love to hear from you!